This diverse program was specifically designed to build brand awareness (Tecumseh Town…The Great Mallternative) and function as a key component in the development of our prospective marketing/communications plan. The results of this program inform future marketing objectives in the development of strategic messaging, identification of target audiences and the establishment of the most cost effective means of delivering key messages.

 

TecumsehTown Holiday Catalogue –Due to the successfulness of aggressive unaddressed admail marketing campaign, the Tecumseh B.I.A. was pleased to present an exciting, full-colour, Tecumseh Town Holiday Catalogue, exclusive only to Tecumseh B.I.A. members. This exclusive yet surprisingly affordable catalogue, featured only Tecumseh businesses and was delivered to approximately 30,000 households in the Windsor-Essex County region during the holiday season.

 

Tecumseh Dollars – Once again, the Tecumseh B.I.A. awarded $2000 in Tecumseh Dollars as part of a Tecumseh Shopper Database initiative. Ballots were provided on the back cover of the Tecumseh Town Holiday Catalogue as well as participating stores. The public was encouraged to fill out the ballots and deposit in a ballot box located at the various stores. All ballots were collected and entered to win one of ten prizes of $200 in Tecumseh Dollars.

 

Tecumseh Town…The Great Mallternative On-line Shopping www.tecumsehmallternative.com - It was with great enthusiasm and excitement that the Tecumseh B.I.A., in partnership with WindsorMetro.com, presented our first low-cost, low-risk, one-stop on-line shopping portal. The Tecumseh Town…The Great Mallternative On-line Shopping Site is safe and secure, offering full e-commerce capability with a customer login to view and track orders on-line. Moreover, there is no initial cost to participate. For further information, please contact WindsorMetro.com at 739-0027.

 

The Great Mallternative Gift Tags – To successfully market our brand strategy and image, the Tecumseh B.I.A. was pleased to provide Tecumseh Town…The Great Mallternative gift tags, free of charge.

 

Tecumseh Tribune: The Great Mallternative Special Edition – This unique publication was only available to Tecumseh B.I.A. members and highlighted the latest Mallternative holiday trends including Signature Style, Health & Wellness, Leisure and Recreation, Cuisine and Home Décor.

 

Olde Fashioned Christmas – The Tecumseh B.I.A. hosted previous year’s Olde Fashioned Christmas Festival in Tecumseh at the end of Novemeber. This was a community event and an excellent opportunity to express your gratitude to the community for their support in building the successful business you now enjoy.